Posts by michele

How to Find the Best Press Trips in 2021 and 2022

Posted by on May 29, 2021 in Writing Craft | Comments Off on How to Find the Best Press Trips in 2021 and 2022

How to Find the Best Press Trips in 2021 and 2022

Want to travel the world and get paid for it? Looking for invitations for international tourism board press trips for travel writers or curious about how to get hotel, airfare and destination support for an individual media trip? You’re not alone. These are some of the most popular questions I get asked as a Canadian travel writer, blogger and publisher. Public relations firms and destination marketing organizations (DMOs) are responsible for inviting journalists and bloggers on press trips or arranging media visits, both group and individual. They’re your best source for getting a media FAM trip invitation. Here are some of the best sources of press trips for travel writers, bloggers and other media professionals who want to network with travel industry pros and discover the best press trip opportunities in 2021 and beyond. Note: Dates, costs, fees and other details of conferences can change without notice so readers should double-check for accuracy. 1. International Media Marketplace ( IMM) This single-day  networking and relationship-building Media Marketplace and Summit hosted by TravMedia, is one of the top events for travel journalists, editors and broadcasters to meet travel and tourism brands. It’s a prime place to get story ideas and opportunities to participate in press trips for travel writers and bloggers. In order to be successful in pitching with the brands you like the most, you should prepare for your meetings. Conduct some advance research on the brands you’re meeting with and  be prepared to showcase yourself and demonstrate your unique value. At minimum you should have demographics of your audience, reach and social channels (see our Media Kit for one example). International Media Marketplace is held in the US as well as other locations around the world and since 2013, has featured more than 1,425 exhibitors represented by more than 1,835 PR and Travel Industry Professionals. It takes place in New York in January 2022.  2. TBEX Europe and TBEX North America 2020 If you’re  a travel blogger, podcaster, videographer or writer, TBEX offers an opportunity to network with fellow new media creators and industry professionals such as PR representatives, major brands, tourism boards and destination marketing organizations. It’s also an opportunity to bolster your skills in SEO, affiliate marketing, photography and growing your social media presence on Pinterest, Twitter, Facebook and TikTok.  The fee to attend is relatively low and there are generally attractively discounted accommodation options and a wealth of pre and post trips. TBEX Europe 2022 will be held in Marbella, Spain.  Get details on other upcoming events at TBEX 3.  Travel Media Association of Canada Canada’s national trade association representing qualified members of the travel media will hold their 2022 conference in Atlantic Canada in 2022. Monthly Munch n’ Mingle events and directory listings offer the opportunity to meet with industry pros. Membership in TMAC is by qualification and there is a fee to attend the conference. Get details at  Travel Media Association of Canada  Related: If you’re headed to Victoria and have to pass through Vancouver, check out these ideas for great day trips from Vancouver.  4. IPW The 3-day  U.S. Travel Association’s IPW is the travel industry’s top international marketplace and brings together 6,000 attendees including more than 1,000 U.S. travel organizations as well as international media. During the event, travel journalists also have the opportunity to participate in specialized press tours and can also sign-up for official post-FAMs offered by the state.  It will be held in Orlando, Florida on June 4 to 8, June 3, 2022. Get details at IPW  5. Society of American Travel Writers Qualify to join this prestigious organization and you’ll...

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A Guide to Summer Writers Workshops and Retreats

Posted by on May 29, 2021 in Writing Craft | Comments Off on A Guide to Summer Writers Workshops and Retreats

A Guide to Summer Writers Workshops and Retreats

A complete guide to choosing a writers conference or retreat.

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Online Travel Writing Course

Posted by on Sep 17, 2020 in Writing Craft | Comments Off on Online Travel Writing Course

Online Travel Writing Course

How to Break into Travel Writing Michele Peterson and Chef Mueller at Saltscapes, Toronto This popular Travel Writing workshop is now available online! Want to travel the world and get paid for it? Learn the secrets of getting started and landing exciting assignments in this hands-on travel writing workshop. Discover the proven path successful travel writers follow and how to blaze your own trail. Travel Writing Workshop Outline In this hands-on workshop you can expect to learn: Today’s markets demystified Print, blogging, online, video, tablet and mobile apps Developing story ideas Before, during or after you travel? Tapping into your true voice Finding sources, local color, reporting Getting noticed: What editors look for How to pitch your ideas Query or spec?  The mechanics of who to contact and how Styles of travel writing Service pieces to essays: getting multiple stories Follow-up and handling rejection When, how, who Freebies FAMs, Working with PR agencies, and Tourism Boards Must-have equipment and resources What you need in your toolkit and why Once you’ve been accepted Pay, rights, invoicing, social media When to break the rules Why and how  Cost: $200 online Michele Peterson is a travel writer, editor and publisher who has written for Lonely Planet, Fodor’s, the Toronto Star, the Globe and Mail, MoneySense, Dreamscapes, and over 100 other publications. She divides her time between Guatemala, Mexico and Toronto (Canada). Her work also appears in best-selling anthologies such as Sand in My Bra: Funny Women Write from the Road, The Risks of Sunbathing Topless, and other popular travel anthologies. Testimonials   Michele’s workshops are detailed, informative and practical. She pointed out what I was doing right with my piece and helped me to focus and fine tune. Her dynamic personality, honest comments and encouragement helped me to get that first piece published. Gail Murray, Toronto I attended your class last night and enjoyed it very much.  You were quite inspirational and your love for your work came through in the class Liz, Toronto I was in your ‘Travel Writing’ workshop last week along with my girlfriend Cynthia.  I just wanted to say ‘thanks’ for a very informative and interesting session!  Nigel,...

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