Posts by michele

How to Find the Best Press Trip Opportunities in 2021

Posted by on May 29, 2021 in Writing Craft | Comments Off on How to Find the Best Press Trip Opportunities in 2021

How to Find the Best Press Trip Opportunities in 2021

Want to travel the world and get paid for it? Looking for invitations for international tourism board press trips for travel writers or curious about how to get hotel, airfare and destination support for an individual media trip? You’re not alone. These are some of the most popular questions I get asked as a Canadian travel writer. Public relations firms and destination marketing organizations (DMOs) are responsible for inviting journalists and bloggers on press trips or arranging media visits, both group and individual. They’re your best source for getting a media FAM trip invitation. Here are some of the best sources of press trips for travel writers, bloggers and other media professionals who want to network with travel industry pros and discover the best press trip opportunities in 2020 and 2021. Note: Dates, costs, fees and other details of conferences can change without notice so readers should double-check for accuracy. 1. International Media Marketplace ( IMM) This single-day  networking and relationship-building Media Marketplace and Summit hosted by TravMedia, is one of the top events for travel journalists, editors and broadcasters to meet travel and tourism brands. It’s a prime place to get story ideas and opportunities to participate in press trips for travel writers and bloggers. In order to be successful in pitching with the brands you like the most, you should prepare for your meetings. Conduct some advance research on the brands you’re meeting with and  be prepared to showcase yourself and demonstrate your unique value. At minimum you should have demographics of your audience, reach and social channels (see our Media Kit for one example). International Media Marketplace is held in the US as well as other locations around the world and since 2013, has featured more than 1,425 exhibitors represented by more than 1,835 PR and Travel Industry Professionals. It takes place in New York on January 22 and 23, 2020 and at QEII Centre, London, UK on March 9-10, 2020.     2. TBEX Europe and TBEX North America 2020 If you’re  a travel blogger, podcaster, videographer or writer, TBEX offers an opportunity to network with fellow new media creators and industry professionals such as PR representatives, major brands, tourism boards and destination marketing organizations. The fee to attend is relatively low and there are generally attractively discounted accommodation options and a wealth of pre and post trips. TBEX North America will be held between October 7-9, 2020 in Lafayette, Louisiana. For bloggers, this is one of the best sources for press trip opportunities and collaborations in North America. Get details at TBEX   TBEX Europe 2020 will be held in Catania, Sicily in Italy between March 13-20, 2020. get details on TBEX Sicily.  3.  Travel Media Association of Canada Canada’s national trade association representing qualified members of the travel media will hold their 2020 conference in Sudbury Ontario from June 9- 13, 2020. Monthly Munch n’ Mingle events and directory listings offer the opportunity to meet with industry pros. Membership in TMAC is by qualification and there is a fee to attend the conference. Get details at  Travel Media Association of Canada  Related: If you’re headed to Victoria and have to pass through Vancouver, check out these ideas for great day trips from Vancouver.  4. IPW The 3-day  U.S. Travel Association’s IPW is the travel industry’s top international marketplace and brings together 6,000 attendees including more than 1,000 U.S. travel organizations as well as international media.  During the event, travel journalists also have the opportunity to participate in specialized press tours and can also sign-up for official post-FAMs offered by the state.  In 2020 it will be held...

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A Guide to Summer Writers Workshops and Retreats

Posted by on May 29, 2021 in Writing Craft | Comments Off on A Guide to Summer Writers Workshops and Retreats

A Guide to Summer Writers Workshops and Retreats

Kids might dream about summer camp, but come spring if you’re a writer you’re likely thinking about summer writers workshops, retreats and conferences. They’re a perfect opportunity to escape your home office, explore a beautiful natural setting, make new writing pals and invest in your writing craft. And, like summer camps for kids, they’re great fun. Here’s what to look for when choosing a writers workshop, conference or retreat. 1. Inspiring Summer Writing Workshop Locations Sure, with some discipline you should be able to write anywhere but seeing a new part of the world can prompt you to view your writing through new eyes.  The best summer writing workshops are held in an inspiring location. There are many to choose from. Are you drawn to spending time outdoors or walking in the footsteps of literary greats?  You can find summer writing workshops everywhere from Paris, France to Grand Lake, Colorado. For me, the Taos Summer Writers Conference in Taos, New Mexico offered a magical setting. I’m not alone. The big-sky landscape has inspired generations of writers, artists and dreamers from D.H. Lawrence to Dennis Hopper. If you’re interested in a summer writing workshop in Taos, several workshops take place at Mable Dodge Luhan House Conference Centre and Inn. You can participate in numerous weeklong and weekend workshops in fiction, poetry and unique sessions such as illustrated travel journalling. Other inspiring options for 2018 include the writing workshops held at the Writer’s Lab in Santa Fe hosted by Natalie Goldberg, author of the indispensable writing guide Writing Down the Bones: Freeing the Writer Within Pencil Underlining Edition by Natalie Goldberg published by Shambhala Publications (1986) Paperback Natalie Goldberg’s workshops are super popular so they fill up quickly. If you want to attend one of her writing workshops, be sure to register early! Another inspiring location is San Miguel de Allende, Mexico. The San Miguel Writers Conference and Literary Festival is held in winter but during the summer, budding writers can attend their series of  Summer Writing Workshops which feature in-depth classes on topics such as Travel Writing,  Memoir Writing and Writing a Page-Turner. RELATED: Read about my experience visiting San Miguel de Allende in the post  an Insider’s Look at the San Miguel de Allende Conference.    If you’re interested in travel writing, you can also sign up for my one-on-one online travel writing course.  2. Best Summer Writing Workshops for Beginners While your own family might roll their eyes when you talk about paragraph transitions and the endless revisions to your novel,  you’re guaranteed a rapt audience at most writers conferences. For beginners this is a valuable way to build community and support. Participants at writing retreats are as happy as you are to spend breakfast, lunch and dinner breaks discussing the craft of writing. Yet there are differences Some summer writing retreats such as the Tatamagouche Centre in Nova Scotia focus on quiet retreat time while others, such as the Erma Bombeck Writers Workshop, held in Dayton Ohio each April, are more social with pep talks, lectures, group writing exercises and readings. So,  think hard when choosing a summer workshop or conference. How social do you really want to be? 3. Saving Money on Your Writers Retreat Costs Begin the planning process early and at most retreats and conferences you’ll have an opportunity to apply for a merit scholarship which will allow you to attend at no cost or on a reduced basis. At the Summer Workshop in Creative Writing at Humber, student can apply for a scholarship to be applied to the tuition.  However, accommodation is extra and costs in Toronto...

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Online Travel Writing Course

Posted by on Sep 17, 2020 in Writing Craft | Comments Off on Online Travel Writing Course

Online Travel Writing Course

How to Break into Travel Writing Michele Peterson and Chef Mueller at Saltscapes, Toronto This popular Travel Writing workshop is now available online! Want to travel the world and get paid for it? Learn the secrets of getting started and landing exciting assignments in this hands-on travel writing workshop. Discover the proven path successful travel writers follow and how to blaze your own trail. Travel Writing Workshop Outline In this hands-on workshop you can expect to learn: Today’s markets demystified Print, blogging, online, video, tablet and mobile apps Developing story ideas Before, during or after you travel? Tapping into your true voice Finding sources, local color, reporting Getting noticed: What editors look for How to pitch your ideas Query or spec?  The mechanics of who to contact and how Styles of travel writing Service pieces to essays: getting multiple stories Follow-up and handling rejection When, how, who Freebies FAMs, Working with PR agencies, and Tourism Boards Must-have equipment and resources What you need in your toolkit and why Once you’ve been accepted Pay, rights, invoicing, social media When to break the rules Why and how  Cost: $200 online Michele Peterson is a travel writer, editor and publisher who has written for Lonely Planet, Fodor’s, the Toronto Star, the Globe and Mail, MoneySense, Dreamscapes, and over 100 other publications. She divides her time between Guatemala, Mexico and Toronto (Canada). Her work also appears in best-selling anthologies such as Sand in My Bra: Funny Women Write from the Road, The Risks of Sunbathing Topless, and other popular travel anthologies. Testimonials   Michele’s workshops are detailed, informative and practical. She pointed out what I was doing right with my piece and helped me to focus and fine tune. Her dynamic personality, honest comments and encouragement helped me to get that first piece published. Gail Murray, Toronto I attended your class last night and enjoyed it very much.  You were quite inspirational and your love for your work came through in the class Liz, Toronto I was in your ‘Travel Writing’ workshop last week along with my girlfriend Cynthia.  I just wanted to say ‘thanks’ for a very informative and interesting session!  Nigel,...

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